Corporate or content based events are usually not conceived as strategic tools (as integral part of a strategy or plan of action) but as marketing or public relations or scientific ones.

It is not the case for ECEB events, which are strategic facilitators for the development of different business areas and opportunities in the Sustainable Urbanism and Energy Efficient Buildings area.

To do so, ECEB events and particularly the 08 China edition integrate and blend several characteristics, being simultaneously :


* Forum (Forum = a place of assembly and open discussion for the people in ancient Greece).

Most of the speakers will encourage open and enriching exchanges, as well as confrontation of different points of view.


* Laboratory

Most of the real situations Chinese environment implies, when confronted to the comprehension, evolution and implementing of Sustainable Urbanism with Chinese characteristics, will be somehow presented and discussed during ECEB, in a laboratory like environment.


* Pilot Projects showcase

The Shangyu New City Development Project alone, with several stages and goals, contains and show-cases different Pilot Projects of Industrial and Urban sustainable urban development, as well as of an energy integrated planning framework.


* Think Tank

Following more than two year of very intense activity focused in the event area, ECEB has been able to bring together and select some of the most knowledgeable experts, businessmen and officials both from Europe and from China.


* Board Room

Available and effective for high level discussions and decisions about key topics Many key influencers and/or decision makers are usually present during ECEB events. If appropriate, one or more confidential and informal special meetings can be organised, to ease the exchange between the relevant private and public, Chinese and European parties

* Market Reach Tool

for Partners and Sponsors, in conjunction with ECEBnet Platform.ECEB 08 is just a very special moment, THE most special moment of 2008, of an ongoing and growing campaign of promotion and market reach for the partners and Sponsors. It is the moment for them, for face to face meeting and for identifying and selecting new goals and targets.


* Ongoing Networking Opportunity for all participants

All the above provides of course an outstanding environment for Networking, the multiple opportunities for meeting and interaction out of the event program making these opportunities easily accessible to everyone. Membership in ECEBnet Platform will then extend them, in the time and in their contents.